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Creator Bootcamp, TikTok Ban Update, & 2025 Trends

join us for a two week bootcamp on growth and monetization

Hey.

On January 27th, we’re launching Creator Bootcamp—2 weeks of free workshops with some of your favorite creators and industry experts.

From the founder of FYPM, a creator pay transparency platform, to Internet Shaquille, a creator with 1M followers across platforms—we’re bringing in the best. (read more below)

In today’s newsletter:

  • Creator Bootcamp

  • TikTok ban update

  • IG shuts down monetization program

  • Pinterest trend report breakdown

Karat Creator Bootcamp

We’ve been building up Creator Studio—our private Discord community helping creators learn, grow, and build their network. Now, we’re taking it up a notch.

Enter: Karat Creator Bootcamp.

We’re hosting a FREE 2-week bootcamp diving deep into everything from:

  • monetization, to…

  • building community, to…

  • high-impact storytelling

Here are some of the workshops you can look forward to:

  • Breaking Down Creator Businesses: Monetization with Lindsey Lee Lugrin, founder of FYPM (the Glassdoor for influencers)

  • Everything You Need to Know Before Working with a Manger or Agency (featuring a talent manager who’s ready to spill the beans)

  • Creator Taxes 101 featuring a CPA

  • Building a Creator-Led Brand with Internet Shaquille

and so much more.

It’ll run from Monday, January 27th to Friday, February 7th. Join via the link below.

TikTok Ban Update

On Friday, the Supreme Court met to discuss the looming TikTok ban. While several news outlets have posted articles stating a result one way or the other, all are simply predictions.

There has not been a final ruling as of writing this.

Sarah Baus, a creator who stood outside the Supreme Court during Friday’s session has shared several updates if you want to follow along.

The court goes back to work on Monday, but this doesn’t mean they’ll rule on Monday. We could hear from them at any point from here on out.

written 11:42 AM EST Sunday 1/12 — accurate as of the time of writing.

Instagram Shuts Down Creator Monetization Program

According to a recent Business Insider article, Instagram shut down a monetization program that allowed creators to earn revenue from ads placed between the content on their profile.

What’s interesting—the article states that “Meta will continue to place ads in between content on non-teen public Instagram profiles.” But creators just won’t get anything from that? 🤔

Pinterest Trend Report (What to Focus on in 2025)

Pinterest has an uncanny ability to accurately predict emerging content trends and search topics. Over the last 5 years, 80% of their predictions have come true.

Here’s some of what they predict will trend in 2025 (taken straight from their site, some paraphrased):

Cherry Coded

via Pinterest

Gen Z and millennials will infuse cherries into their makeup, menus, and mood boards, with search terms like:

  • cherry vibe

  • dark cherry red

  • cherry bedroom

What to take from this: If you’re releasing merch, consider a cherry color. If you share home content, featuring a cherry wall art might make your video go viral.

Rebel Floats

Gen Z and millennials will give old school soda pop a radical makeover. So scoot on up to the fountain for a float that’s anything but traditional. People may search more for:

  • fruit soda

  • soda drinks recipes

  • homemade soda

What to take from this: If you create food content, share some soda-based drink recipes.

Player One

via Pinterest

This year, Gen Z and Gen X will customize their digital personas, designing their avatar’s hair, outfits, and even accessories. See search terms like:

  • avatar codes

  • skirt codes

  • game avatar

What to take from this: If you create gaming content, share tips on how to customize your avatars.

Peak Travel

In 2025, the mountain ranges will become the travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Search volume is already up for terms like:

  • dolomites

  • mountain trip outfit

  • skiing fits

  • portillo chile

What to take from this: If you create fashion content, share your perfect ski trip outfit. If you’re a travel creator, share insider tips for booking the perfect ski trip.

Castlecore

via Pinterest

Medieval is having a major moment in 2025. People will take home decor inspiration from castles, while fashion and accessories will be gothic inspired. Look for search terms like:

  • medieval core

  • castle house plans

What to take from this: If you do fashion content, a medieval-inspired look might make the crowd go wild. If you create home content, gothic decor might perform.

Seeing Double

This year, coordinated fits will be the topic du jour in the group chat, from collaborating on festival fits to aligning on date night looks. See search terms like:

  • matching outfits for couples casual

  • coordinating outfits for friends

  • matching jerseys couples

  • bracelets matching

What to take from this: If you have a product line, consider creating a matching pair of items. If you create fashion content, consider sharing tips on how to match your partner or the vibe of a party. If you create couples content, share your matching outfits.

Mix & Maximalist

via Pinterest

Gen X and boomers will mix and match brilliantly bold patterns, eclectic prints, and delightful textures in all colors of the rainbow. These search terms are already on the rise:

  • eclectic apartment

  • eclectic maximalism

  • vintage maximalism

What to take from this: If you create home content, experiment with some maximalist looks.

👻 Snapchat announces new ways creators can earn on the platform.

👀 The must lucrative social media platform for creators (a Newsweek study).

⬆️ IG shares tips for maximizing post reach.

See ya next week,

Karat