Fix Your Content Performance

Audit Your Content and Fix Your Views

When your content isn’t performing, you can do one of two things:

1. Blame the algorithm. Keep creating the same content. Be upset at the performance.

2. Be upset. Learn the new algorithm. Change your content.

Successful creators treat their work like a science—they audit, analyze, and adjust based on the data. They still feel the emotions when algorithms change.

It sucks. But they adapt.

1️⃣ Step 1: Gather the Data

You need to see the full picture before you can fix anything. Don’t just look at your latest few posts—discovering meaningful patterns takes sufficient data.

90-Day Deep Dive

Pull analytics for the last 90 days across all platforms:

• Views/impressions

• Average view duration

• Engagement

• Hook

• Video topic

• CTR (if relevant)

If you’re posting multiple videos per day, a 30-day review should be enough. Don’t dig this up for 1,000 pieces of content. 😅

Tip: If collecting this data is still too time-consuming for you, hire an assistant to complete it. It shouldn’t take more than 10 hours to complete and is a goldmine of information.

2️⃣ Step 2: Identify Performance Outliers

Sort the data in a few different ways:

• By total views

• By engagement

What are your top performers?

Are there patterns in:

• Topic

• Length

• Hook

• Format

• Thumbnail style (for YouTube)

Now look at your lowest performers. What patterns do you see between those videos?

Then extract meaning from the data.

Here are a few examples:

3️⃣ Step 3: Learn the New Algorithm Changes

There isn’t always an algorithm change behind poor-performing content. But sometimes there is. And it’s important to figure that out before you go recreating your top performers from Step 2.

For example—Instagram’s new algorithm has been prioritizing carousels over Reels and tons of creators are seeing a drop in Reels views.

In this case, take the learnings from Step 2 and adapt them to content pieces designed to thrive in the new algorithm.

For example:

• 5 Things I Wish I Knew in My 20s (1:30 Reel) → 6-slide carousel

• 4-Slide IG Story promoting your template → 1-slide story with link

• Short video with a long caption → Short video, concise caption, send to newsletter for more information

4️⃣ Step 4: Make Changes then Check In

Take what you’ve learned from reviewing the data and algorithm changes and make changes to your content. Experiment for the next 30 days, then review and iterate again.

If you want support and insights from other creators while implementing this, join our free Discord community. ⤵️ We’ve got hundreds of creators ready to help.

Airrack Hiring Editor

Airrack is on the hunt for a new video editor.

Think you’re the best one out there? Join his $100k Editing Contest.

The winner will receive:

• $2,000 cash

• The possibility of being considered for a full-time role at Airrack

The full-time role has up to $100k salary + benefits

To enter head to the site below ⤵️

Once you’ve entered, you’ll receive material needed to complete a creative task that reflects Airrack’s signature style.

The competition ends on June 2nd at 2:59 AM so enter ASAP if you’re interested.

Quick Links

💬 New Instagram messaging updates.

💼 Why creators should get on LinkedIn ASAP.

👀 Breakdown of a creator’s $600k income.

This Week in Creator Studio

This Thursday at 1 PM PT (4 PM ET) in our free Discord community we’re chatting with Alexander Melendez—Associate Director and Senior Talent Agent at Dulcedo Management.

Alexander helps creators build and monetize their personal brands. He’ll be joining us to chat all things personal brands, management, and landing brand deals.

See ya next week,

Karat