How to Double Your Platform Earnings & Become a Comfort Creator

How to Become People’s Comfort Creator

I recently saw this video from Julia Broome—how to become a comfort creator. I thought it was insightful, so here’s the TLDR:

Here’s the playbook for becoming a comfort creator:

1. Stop relying on trending sounds and surface level content. Get your face on camera. Be a bit vulnerable.

2. Content should be rooted in value, relatability, entertainment, inspiration, etc. (It’s hard to do this without your face or voice in your content).

3. Stop focusing on selling to your audience. A comfort creator is someone whose content you can binge watch and trust. But if you’re flooding people with your offers, Julia says you “lose the ability to become that kind of creator.”

4. Create a unique signature series. (more on this below)

How to Find Your Unique Signature Series

A signature series is repeatable content people want to come back for. It can be anything, although Julia cautions against DITL and GRWM content (they’re a bit overused and might not stand out in the feed).

Here are a few examples of successful signature series:

1. Keith Lee trying restaurants (notice his consistent “I got it. Let’s try it, and rate it 1 through 10” line. People look forward to hearing it.)

2. Alex Hazen going through her closet until he loves everything in it. She did this series for about a year (100+ parts), and her audience was tapped in every single time.

3. Hubs Life’s day in the life of a normal guy.

4. Co Op 64 ranking video games and doing video game trivia.

Here’s a carousel of ideas from Julia too:

Social Media is Impacting the Election

Social media platforms have been flooded with political content—from influencer advertisements to candidates themselves hopping on TikTok trends. But what goes on behind the scenes at some of these platforms?

One BBC correspondent, Marianna Spring, set out to figure that out.

She created fake characters, each with private social media profiles back in 2022. They were all “undecided voters” and engaged with any content they were fed to keep the experiment consistent.

The goal was to see what content they were fed by each platform without any real input on their voting preferences.

Here’s what she found for one character, Gabriela:

• On X, Gabriela was primarily fed content from/in support of Trump.
  
  Most times when she logged in, she’d see posts from Elon Musk at the top of her feed as well, which were often political (in favor of Trump).
  

• On TikTok, Gabriela was primarily fed content from/in support of Kamala Harris.
  
  The content tended to focus on Harris’ character rather than her policies, although several mentioned topics Gabriela’s character cared about.
  

• On TikTok, the posts Gabriela saw were much more tailored to her profile as a Latina voter.
  

• On YouTube, she was fed ads from both sides. The ads focused more on the economy, however—things like tax cuts.
  

• Both her Instagram and Facebook accounts remained pretty partisan.

Read more about the experiment and how social media impacts elections here.

New Social Media App ($900 in platform earnings)

This platform Flip reached out to me a couple months ago. They were looking for more personal finance and business content on their paltform and claimed I could make a decent bit reposting my content there.

It sounded a bit too good to be true, but I figured—why not?

Over the 3-4 weeks, I’ve had my assistant repost some of my content there. So far, 20 videos have been reposted and I’ve earned $926 in platform earnings. (this can be redeemed for cash, it’s not just platform bucks)

What drove the most revenue was a mid-month budget check-in video (part of a series I do). That one video alone drove 138k views and $853 in revenue.

For comparison, my RPM on TikTok last month was $1.08. Only 86.8k of my views qualified. I earned $210.12.

So for arond 138k qualified views, I’d be looking at less than $400 in platform earnings.

Quick Links

🎥 More signature series ideas.

⏳ IG adds DM filters to help creators respond to messages.

🐿️ Rest in peace to the viral Peanut the Squirrel.

📈 Get paid to license your content to AI companies.

See ya next week,

Karat