Sora AI is Coming for Creators...So They Say

Is Sora AI Coming for Creators?

Open AI recently unveiled Sora, a new AI tool that transforms simple text prompts into highly realistic video content. Sora is a big sign that AI is moving rapidly, as it trumps previous AI tools that created similar results.

While some creators are psyched, others are terrified. Some say it’ll help streamline aspects of the creation process, while others say it’s another step toward replacing content otherwise crafted by creators.

Here’s what we think:

While Sora can create insanely realistic video content, it shouldn’t be seen as a competitor or a replacement for creators. AI is built on what already exists, so it can’t create new ideas. It just reproduces what’s already been done.

There’s also still major concern regarding copyright infringement on AI-created content. Are brands wanting to dip their toes into potential copyright infringement? Not likely.

Are Creators Becoming Mainstream Celebrities?

Billie Eilish recently attended the People’s Choice Awards, and while she tried to cover up her statement, audio caught it — “There’s some like…TikTokers here.”

While several creators were pissed, Bryce Hall was one who took to TikTok to respond. His video has since sparked a debate about whether creators belong at award shows.

@brycehall

#stitch with @centennialworld im not sad, im disappointed

With consumers watching just as much social media content as traditional TV these days, we’re not surprised creators are alongside more “traditional” celebrities, like television stars, at these events.

What do you think? Do creators have a place at award shows?

The Who TF Did I Marry? Series

In case you missed the 52-part series, we’ll catch you up to speed. ReesaTeesa released nearly 9 hours of video content on TikTok, in 10-minute increments, detailing her story of life with a pathological liar of an ex-husband.

And TikTok users loved it. The videos got millions of views on every single part, with people saying the series was a work of art that restored their attention span.

You might see 52 parts and think the creator simply rambled on unnecessarily, but she recently shared that the format of the series was purposeful. She wanted the series to feel like an audiobook, going chapter by chapter.

This makes us wonder, will this become a thing? Will long-form content actually perform on TikTok? What do you think?

Quick Links

🚨 Former mommy vlogger Ruby Franke sentenced for child abuse.

📷 MrBeast on the front page of Times Magazine.

👗 TikTok CEO becomes honorary co-chair of Met Gala.

🎥 Pinterest launches show with TasteMade.

👀 EU opens investigation against TikTok.

See ya next week,

Karat