- Karat Weekly
- Posts
- 5x Your Creator Income in 2025
5x Your Creator Income in 2025
top monetization tips from 2024
Grace Lemire
January 07, 2025
Hey.
In 2024, we shared a ton of advice on monetizing as a creator.
From how to:
create and sell digital products
to negotiating larger brand deals
to running $200k/mo paid communities
…we covered a lot.
In today’s newsletter, we’re recapping some of the best tips and resources we shared so you can have it all in one place. 🙏
In today’s newsletter:
Where are followers worth the most?
Top monetization insights of 2024
TikTok ban update
Where Are Followers Worth the Most?
Based on our creator income data, we found that creators whose primary platform was:
YouTube made an average of $1.00 per follower per year
TikTok made an average of $0.15 per follower per year
Instagram made an average of $0.29 per follower per year
This isn’t to say you should ditch TikTok and Instagram, but something to think about when planning your monetization strategy for 2025.
Top Monetization Insights and Resources
We covered a ton of monetization topics in 2024. Here are some of the most valuable guides, insights, and resources we shared.
🤝 Brand Deals
Tips:
Based on our research and data, most creators charge between 2-4% of their following size as a base rate for a sponsored post.
Use FYPM to see if your rates are on par with the market.
Know how to convey your value when pitching. Can you share conversion data? Do you have a broadcast channel people interested in the topic? Have people clicked on this brand’s product in your LTK before?
Don’t diss lowball offers—negotiate them. (I turned a $500 offer into a $2,700 deal simply by sending 1 negotiation email back.)
via FYPM
Resources:
🖥️ Digital Products
Tips:
Use ManyChat to automate sending viewers the link to purchase your products. It’s increased sales by 9x for some creators.
ManyChat automation example
Resources:
🤳🏼 User Generated Content (UGC)
FYI: UGC is creating videos for brands to use in organic or paid media. Think videos for their social media pages or paid ads, but not posted to your page.
Tips:
Resources:
💰 Affiliate Income
Tips:
Compile your favorites into a guide. Link out with affiliate links. Use ManyChat to automate sending people the link.
When you link an item on an Instagram story, save it to a highlight so people can easily find and use your affiliate links.
Resources:
How to maximize your affiliate income (link)
🗣️ Paid Communities
Tips:
Paid communities are ideal if you have a specific offering that requires new information month-over-month (ie. workout plans, recipes, investing tips, etc.)
Hosting on Skool is your best bet. It offers the best features for a fair price.
Most creators charge between $14 and $147 per month, although higher-priced memberships provide more intensive offers (ie. a 1:1 coaching session, weekly mastermind calls, access to courses, etc.)
via Skool
Resources:
How creators make $200k/mo with paid communities (link)
TikTok Ban Update
As of writing this newsletter, the status of the TikTok ban is still in limbo. Here’s the most recent update:
On 12/27, President-elect Trump filed an amicus brief to the Supreme Court.
This document is filed by a third party that is not part of the case to give additional arguments the Court may want to consider.
Trump argued the Court should issue a pause on the ban.
His goal is to resolve the case once he takes office. He argued that he is the right person to resolve the dispute through political means.
Watch this video for a breakdown.
Quick Links
🗞️ Top creator economy stories from 2024.
😬 Could the TikTok ban collapse the creator economy?
🧒 The best social media trends from 2024.
This Week in Creator Studio
This week we don’t have a guest, but next Thursday at 4PM EST in Creator Studio (our free Discord community) we’re interviewing Rachel Kisela—a YouTube editor.
In 2023, she was a lead video editor for MrBeast and now edits for creators like HopeScope (5.8M subscribers). Her edits have been featured in CNN, Forbes, Insider, and more.
See ya next week,
Karat